Fractional CEO / COOBoard  ·  Investor  ·  Advisor

Strategy is a slide. Operating is Monday morning.

I work with founders and investors on what happens after the plan: the people, the numbers, and the weekly rhythm that turn strategy into results and get a business ready for its next round, its next scale, or its exit.

Doug Hanson
Based in Portland, OregonWorking globally
Services

How I can help

Most engagements start as a diagnostic and become an ongoing seat at the table.

01

Fractional CEO / COO

Hands-on operating leadership: sharpen go-to-market, scale the systems, fix the margins, and build a team that runs without me.

02

Investment advisory

Operator-side diligence for investors and acquirers — where the value actually is, what it costs to unlock, and who can unlock it.

03

Board advisory

Governance and strategic guidance that keeps leadership aligned, the board informed, and the plan honest quarter over quarter.

04

Leadership development

Coaching founders and executives to lead with clarity and consistency, and helping strong operators step into bigger roles.

Experience

Track record

Two decades of scaling organizations across technology, marketplaces, and healthcare.

Ayuda Ventures Current
Partner
Building the companies that run Main Street. A venture studio that doesn't consult and doesn't just write checks — we get in with founders, build the product inside real service businesses, and spin out standalone companies once the market proves them.
Topcoder
C-Suite
Chief Executive Officer
Led the world's largest on-demand talent and crowdsourcing platform, modernizing go-to-market strategies and enterprise delivery models to drive sustainable growth.
6 Degrees Health
C-Suite
Chief Operating Officer
Architected operational systems, customer success frameworks, and go-to-market execution for a healthcare technology company navigating rapid scale and market complexity.
Vivid Seats
Executive
Vice President — Strategy & Operations
Led strategic initiatives, operational excellence, and performance marketing across a high-growth entertainment marketplace, strengthening unit economics and overall customer experience.
Grubhub
Executive
Vice President — Marketplace Growth & Operations
Drove transformational growth in marketplace operations, expanding the merchant network and improving profitability as the business scaled.
Amazon
Executive
Senior Leadership Roles — Global Ops & Supply Chain
Scaled high-impact programs and optimized operational systems across a multi-billion-dollar global network, improving speed, customer experience, and operational efficiency.
Earlier — Microsoft, Global Ops & Supply Chain

Thirty minutes. No pitch.

Bring the problem you're stuck on. You'll leave with a straight read on it, whether or not we work together.